Which group is NOT typically a target segment for fitness marketing?

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Study for the NASM Weight Loss Specialist Exam using multiple choice questions and flashcards. Each question comes with hints and explanations. Prepare effectively and ace your exam with confidence!

The choice indicating that high school students only are not typically targeted for fitness marketing is accurate because fitness marketing generally aims at a broader demographic rather than limiting focus to just high school students.

Typically, fitness marketing targets various groups, including seniors, individuals desiring weight loss, and youth as there is a growing emphasis on promoting physical activity and health among these segments. Seniors may be targeted due to their interest in maintaining mobility and health as they age. Individuals desiring weight loss are significant targets since many fitness programs and gyms cater specifically to this goal, addressing both physical health and aesthetic concerns. Youth, including children and adolescents, are also a focus area for promoting healthy lifestyles from an early age, encouraging habits that contribute to long-term well-being.

However, marketing strategies may not emphasize only high school students, especially considering that this demographic can vary widely in interests and engagement with fitness. Fitness programs tend to focus more broadly on a range of age groups and health aspirations that include but are not limited to high school students.

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