Which element is NOT typically included in developing a marketing strategy?

Creating a background dossier of consumers is not a typical element included in developing a marketing strategy in the same way that the other components are. Marketing strategies generally focus on identifying target markets, determining how to promote products effectively, analyzing pricing strategies to ensure competitiveness and profitability, and identifying potential distribution channels to ensure that products reach consumers efficiently.

While understanding consumers is crucial for effective marketing and can inform strategy development, compiling an extensive background dossier is more of a research activity rather than a direct component of the strategy itself. The key elements of a marketing strategy are more action-oriented and focused on how to effectively present and deliver a product to the market rather than gathering extensive background information. This distinction highlights why creating consumer dossiers is less central to the strategic marketing process compared to other actions such as promotion, pricing, and distribution.